Reason91: Architects are of two minds. So what? Architects are able to think in both business and design terms, to use their design sense to further the business ambitions of their clients. Call it design thinking. Architects are leaders when it comes to design thinking – the ability to apply design sense to help others with their business needs.

Reason92: Architects envision what is not there. So what? But it doesn’t stop with sight or foresight. Architects are trained to be creative thinkers. We see things others don’t or can’t and are able to describe and explain them in ways that help others to understand and act.

Reason93: Architects make others look better. So what? Architects matter because they are there to help their clients succeed. Architects and our professional services firms don’t succeed unless the client does. Architects love to help others achieve their goals and reach their dreams and find imaginative ways to help them get there.

Reason94: Architects learn by doing. So what? Architecture is too broad and deep of a subject to ever really know it all. Continuous learning – there’s always something more to learn – keeps us perpetually on our toes.

Reason95: Architects thrive on less. So what? Our’s really a case where less is truly more. Architects recognize that in tough times such as the current one we’re facing better architecture can be the result. That tough times may in fact lead to better architecture. So so what? This is important because the opposite could occur – where fewer resources result in lesser buildings, less pride of place, and all of us being the lesser for it.

Reason96: Architects are here to serve. So what? Despite the reputation of some, architects exist to serve others. Except for the occasional architect-designed museum, it is what happens inside their buildings and spaces that matters – not the building itself. Architecture is basically a container of something. I hope they will enjoy not so much the teacup, but the tea. Yoshio Taniguchi.

Reason97: Architects operate both in the world – and outside it. So what? Architects practice an art that is in the world and also of the world. But at the same time – stands apart – is its own animal. As Thom Mayne has said: Architecture is involved with the world, but at the same time it has a certain autonomy. This autonomy cannot be explained in terms of traditional logic because the most interesting parts of the work are non-verbal. They operate within the terms of the work, like any art.

Reason98: Architects are markitects. So what? Architects help people and organizations make their mark on the planet – and do so with the widest appeal and the smallest carbon footprint. For better or worse, the first subject Prince Charles really went for as Prince was architecture. It made an impact. He was very intent to use his years as Prince of Wales to make his mark and architects helped him to do so. So so what? Wouldn’t you rather have an architect help make built statements than any other entity? They will at least be responsible, keeping all of the factors in mind. So make your mark!

Reason99: Architects play well with others. So what? Architects may come across as Howard Roark types – lone wolves in sheep’s clothing. But we are all born collaborators. Architects are trained and educated to work productively in teams, and despite the current interest in autonomy know that they get the best results when involving all stakeholders and working well with others. So so what? This matters because we live in a time of crowdsourcing, of co-creation, of participatory design. Architects are there to work with others to come up with the best solutions for all involved.

Reason100: Architects connect the past with the present and future. So what? Architecture serves to connect us in time – with works from the past, with past civilizations. Helping to locate and place us in time, to provide us with a sense of continuity, help us get our bearings and makes us truly inhabitants of this planet, not just hangers-on.

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