Reason81: Architects are action-oriented. So what? Remember Mies’s “Build – don’t talk.” That’s not just a Chicago credo. Architects design to build – with building in mind. So so what? We use words, images and action to get our ideas across and accepted. But in the end, most want to get their designs out in the world, for others to use, live in and among and yes, even critique and judge.

Reason82: Architects are master puzzle makers. So what? Architects are needed because they can put it all together. We fix what is broken and repair what’s been devastated. When given a 500 page program containing 1000’s of input and data – it doesn’t even occur to us that the end result will be anything less and a complete, cohesive and coherent work of whole building design. Bring it on!

Reason83: Architects are pleasers. So what? Architects are comfortable with ambiguity. We keep everyone’s needs, wants, aspirations and wishes – their ideas and ideals – in mind throughout the design process. With many balloons in the air you’d think it would be hard to make everybody happy.

Reason84: Architects are in it for the long haul. So what? Architects matter because they know what they produce will be around for a while – and therefore carry the additional weight of responsibility for their choices and actions. So so what? For, as Lord Byron said: A man of eighty has outlived probably three new schools of painting, two of architecture and poetry and a hundred in dress. Architecture changes a lot less frequently than trends. This means that architects cannot be at the whims of fashion – what we do, what our designs look like, have to make sense and last for many generations.

Reason85: Architects are never satisfied with good enough. So what? Why settle? Life is too short. If you can give everybody what they need and want – and at the same time, through trickery or talent, perseverance or insight – find a way to deliver more, why not try to do so? No architect strives to do good enough design – but rather, good design that is enough.

Reason86: Architects use what they got. So what? Architects try to make the most with what they have and are given – even if it is not expected or asked for. Had they not – the built world would be confined to making shelters. Like Helmut Jahn, we strive for an architecture from which nothing can be taken away.

Reason87: Architects, ever patient, persevere. So what? Architecture takes a long time to plan, finance and build. It requires not only the long view but the vision for the long haul. So so what? The architect has the perspective to provide this. Who else on the design or construction team can same the same?

Reason88: Architects work in flows. So what? Architects not only improve the build world and environment but also design in order to improve processes. Architects understand it’s not about the building – it’s about the business and the people and what they do when there. Upstream, downstream and throughout the project – architects follow the flow of movement and energy to and from their projects.

Reason89: Architects put is all into perspective. So what? Architects know the price of their art – the hard work that goes into it, the sacrifices they make, often impacting their family life and sleep. They’re willing to put in the extra effort, to go the extra distance, to pace ourselves over a long career. We truly are the change we want to see.

Reason 90: Architects pay the price. So what? Architects work hard, very hard, at achieving their goals. FLW said: I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.

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