reasons why architects matter

Reason11: Architects are “keepers of the geometry.” So what? Form-givers, architects give shape to our world. Who else provides our buildings, cities and lives with a sense of continuity and coherence?

Reason12: Architecture, of all the arts, is the one which acts the most slowly, but the most surely, on the soul. So what? Life speeds by fast. We need to slow down. Architects design places that help us to slow down, look around and take in the view. And then, before we realize it, we’re no longer in the place but of it. Architects have the ability to design places that touch the soul.

Reason13: Architects transform chaos into order. So what? While nature, animals and biomimicry are definitely trending, one look at architecture without architects and you wish you had called an architect.

Reason14: Architects give the world meaning. So what? So what? Architects may be involved in only a small number of projects, but just think of places where you have been happiest, felt most at home, felt a sense of purpose and accomplishment, at ease with yourself and your surroundings – and more than likely an architect was involved.

Reason15: Architects uplift the downtrodden. So what? Architects raise not only roof beams but eyes up toward the sky, and awareness to a higher plane altogether. We provide worthwhile, heightened experiences, naturally. (Ever walk across the structural glass floor to the outdoor amphitheater overlooking the Mississippi on Jean Nouvel’s Guthrie Theater? Then you know what I mean.)

Reason16: Architects think differently. So what? Yes, Apple thinks differently – but what of what Peter Bolin FAIA and his cohorts did for Apple? For Apple! In NYC. It’s no easy task wowing Steve Jobs. Architects do so on a regular basis.

Reason17: Architects are masters of branding. So what? Not corporate branding, but identity, genus loci and placemaking. Branded environment architects give places identity – to orient, so that you know where you are in the world and, in the best of places, why you are there and why you’ll return.

Reason18: Architects traffic in beauty. So what? Beauty is perhaps a dirty word these days – but we cannot live without it. While nature does her fair share, architects – in their riffs off of nature – certainly supplement in wondrous ways.

Reason19: Architects provide the wow effect. So what? Because life is not just bread and water. That sense of awe when standing before something manmade, masterful and inexplicably beautiful or grand. That’s the gift architects give to the world.

Reason20: Architects create the places that inspire – and where we live out and realize – our dreams and destiny. So what? You are here, on this planet, for one reason and one reason alone. And more than likely an architect was involved in helping you to recognize this. Just think about it.

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